Goodwill Hunting

Determining The Goodwill Factors That Add Value Your Business

Important tangible and intangible factors add to the value of your business. If you have a sizeable customer list, are known for a special annual event that draws clients to your business and creates a sales boost, use a Point-of-Purchase software that automatically handles your inventory control, or maintain a prominent yellow page ad and a strong billboard campaign that keeps your phones ringing --- these are all examples of goodwill that, in the mind of the prospective buyer, add value.

Help us to identify which of the following values your business offers:

Advertising Campaigns
Advertising Materials
Company Credit Lines
Computer Databases
Computer Designs
Contracts for Your Product/Service
Copyrights
Customized Factory
Delivery Systems
Distributorships
Employee Manual
Engineering Drawings
Exclusive Lines of Product
Experienced Design Staff
Favorable Financing
Franchises
Government Programs
Growing Industry
High-Tech Equipment
Industry Ratios
Know - How
Licenses
Local Economy
Location
Low Employee Turnover
Loyal Customer Base
Mailing List
Management
Name Recognition
Training Procedures
Patents
Proprietary Designs
Proprietary Software
Phantom Assets
Recession-resistant Industry
Reputation
Royalty Arrangements
Skilled Employees
Systems and Procedures
Supplier / Vendor List
Tooling
Trademarks
Trade Secrets
Website

One of the selling tools that Hughes Properties employs in the marketing of your business, is a one page summary written in your own words, whereby you tell us about your business; how it works, what it does or produces, the type of reputation you enjoy with your clients - vendors - staff, what a typical day might entail, why your business is doing well, what type of clients you have, what areas of growth and potential you foresee ... in short, paint a picture for the prospective buyer of what they would be getting into if they bought your business. These single-page summaries are shared with qualified, interested prospects and have proven very helpful in prompting a decision to buy. Once you have taken a few moments to identify your goodwill factor, we trust this will assist you in preparing your business summary and the sale of your business.